multi

Multicultural, being born and raised in San Juan, Puerto Rico, and having lived in Madrid, Barcelona, and now Chicago.

Multidisciplinary, having started as a mixed media (fine arts) artist, then developing as a graphic designer and art director, before relocating to Barcelona to evolve as a digital creative who balances ideas between principles of strategy, design, and innovative technologies.

Multi-awarded at Cannes Lions, Clio, One Show, D&AD, New York Festivals, London International Advertising Awards, Kinsale Sharks, US Hispanic Ideas Awards, El Sol, FIAP, El Ojo de Iberoamérica Awards, Festival Caribe Awards, Cúspide Awards, and SME Digital Awards.

Multigrateful for being able to share this journey with Nicole and their two kids, Bibiana Sofía and Pau Xavier.